SchoolLink has its origin from the Norwegian software company Netpower and its founder Erlend Bruvik. The idea for SchoolLink was rooted in the need to optimize the interactions between teachers and guardians. With time consuming activities such as paper notes and messages as well as the lack of parents’ involvement in their children’s daily life sparked the idea to create an app that could serve that purpose.
In the development of the SchoolLink app three concepts was important for Netpower.
- Remove time consuming activities – SchoolLink wanted to enable teachers and guardians to communicate in real time using a one to one messaging service as well as digitalize the sending of timesheets, absence notifications and other notes.
- The app needed to make it easier for parents to be become more involved in their child’s day to day activities through real-time push notifications on clothing changes and bathroom schedule as well as an end of day summary on feeding, sleeping, activities at daycare pick up.
- Having a check-in and check-out feature, would allow parent(s) to always have control of where their children is; what afternoon activity they are participating in and alternatively who’s picking and dropping them off.
When finished, the app was an immediate success, onboarding over a thousand schools and kindergartens in Norway alone. SchoolLink was soon introduced to new markets in Scandinavia and Germany, and the concept of launching the app to the U.S. market became more realistic. In May 2018, SchoolLink started its U.S. journey with the introduction of the SchoolLink U.S. app and the establishment of the New York regional office.